Trademarks

Businesses can distinguish themselves through trademarks or service marks applied to specific goods and services. A well-chosen mark has the potential to grow and become a signature brand of your business.

Trademark strength varies — descriptiveness relative to goods and services affects protectability. Attorney guidance helps assess the strength of a mark before investing in building a new brand identity.

Deciding whether to register names, slogans, logos, or combinations requires situational analysis and competitive review. Classification of goods and services cannot be changed after filing; errors require restarting the process, costing time and additional fees.

The Trademark Office frequently objects to marks deemed too descriptive or too similar to existing marks, requiring a carefully researched legal brief in response.